The CAP Code sets out the 'rules' that advertisers are expected to adhere to when presenting marketing communications to consumers.
The Direct Marketing Association
The DMA represents the interests of the direct marketing industry in the UK. The organisation has over 1000 members including advertisers and agencies.
Newsworks is the marketing body for national newspapers, helping agencies and advertisers get the most out of newsbrands. Newsworks provides advice on newsbrands in a multi-platform environment and in multi-media schedules. This includes newsbrand research, consumer insight and a showcase for innovation and creativity.
DCA is a not-for-profit trade body established in 2004 with the specific aim of supporting businesses in all areas of the multi-channel retail community.